About us
Lightly Medical Pty Ltd is a fast-growing Melbourne-based MedTech distribution company committed to advancing how clinicians and healthcare organisations deliver care.
Who we are
Lightly Medical is a Melbourne-based medical technology distributor supporting leading international manufacturers to enter and grow in the Australian and New Zealand (ANZ) healthcare markets. Founded on the principles of practical, accessible, and clinically meaningful innovation, we combine clinical insight with modern engineering to deliver high-value MedTech solutions that improve outcomes, streamline workflows, and enhance the patient experience.
We partner with innovative global suppliers to commercialise and distribute high-quality medical devices across Australia and New Zealand, supporting hospitals, clinicians, and health systems facing increasing demand. Our approach is built on reliability, speed of execution, and real-world clinical value—bringing smart, outcome-driven technologies into everyday care.
Lightly Medical provides end-to-end support for medical device market entry and growth in ANZ, including Therapeutic Goods Administration (TGA) regulatory compliance, market entry strategy, launch execution, training, implementation, and responsive after-sales support. Led by founders Lucy and David Pilcher, and informed by proven experience in medical device commercialisation, our team brings deep expertise across clinical practice, regulatory affairs, and health-system operations—enabling informed, compliant, and efficient delivery.
We don’t just distribute products. We build trusted, long-term partnerships, treating each brand with the care and focus it deserves while helping innovative suppliers succeed in a competitive and evolving ANZ MedTech landscape. Our mission is clear: to deliver smart, reliable technologies that make a measurable impact—lightly, but powerfully.
Ownership
Lucy Pilcher
Founder/Managing Director
Lucy is the Founder and Managing Director of Lightly Medical. She began her career as a winemaker, where she developed a strong work ethic, precision, and a deep commitment to quality. Lucy later transitioned into the medical device industry, joining her husband David at Marlin Medical, where she brought those same strengths to supporting clinicians and contributing to the growth of the business.
Known for her hardworking and proactive approach, Lucy now leads Lightly Medical with a focus on delivering innovative healthcare technologies across Australia. Her blend of insight, passion, and dedication to clients continues to guide every step of her professional journey.
David Pilcher
Director
David Pilcher is the Director of Lightly Medical, bringing over 20 years of sales and marketing expertise within the Australian healthcare sector. Since starting his career in 2003, David has specialised in Urology, Gynaecological, Colorectal, Capital Equipment, Theatre Supplies, Surgical Portfolio, and Patient Positioning, to name a few. He previously managed his own healthcare company — Marlin Medical, providing him with in depth market knowledge and strategic insight.
Our distribution model
With deep market experience across Australia and New Zealand, we understand the challenges of achieving effective national product coverage in a complex and geographically diverse region. Lightly Medical employs a hybrid distribution model, combining direct sales representation with a structured network of local distributors. This approach ensures strong nationwide visibility, consistent brand messaging, and focused engagement with healthcare professionals across both metropolitan and regional markets.
What is a Lightly Medical product?
At Lightly Medical, we partner with a select group of innovative international medical technology suppliers to ensure focused, high-value market engagement. We believe in depth over breadth, prioritising committed representation rather than diluting attention across too many products or brands.
Our goal is to make each partner brand the hero in the ANZ region, acting as the dedicated conduit between innovation and the healthcare professionals who benefit from it most. By maintaining a carefully curated portfolio, we deliver meaningful market presence, stronger clinical relationships, and sustained commercial success.